Agent Web sites are an agency owner’s “busiest storefront” — or at least they can be.
That’s one of the thoughts that Peter van Aartrijk, managing director of Aartrijk, shared during a recent podcast with Mike Wise of IdeaStar. In one of Mike’s “InsuraTech” audio podcasts, Peter discussed the social Web, agent Web sites, and how they can work together for an agency:
— The social Web is “not something to be feared. It’s something to be leveraged.”
— “You’re either LinkedIn or locked out.”
— “We like to think of the Web site as the busiest office for the agency … their busiest storefront.”
— “I’m worried about the calls agencies aren’t getting” because their Web sites cannot be found by people who get a word-of-mouth referral to the agency and then search for the agency via a search engine.
— “Convert that knowledge [of dispensing advice to consumers about risk management] … into text on a blog.”
— “There’s a lot of general information out there. But what we bring to the table is the knowledge of how agents andd brokers and carriers can take advantage” of social networking.
Check out the podcast at: http://tinyurl.com/clmo5.
Or visit: http://blog.insurance-technologies.com/2009/04/insuratech-podcast-episode-28-peter-van-aartrijk-on-agent-websites-a-conundrum/
April 30, 2009